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The Problem Of Overfitting
Nate Silver’s The Signal and the Noise has much to recommend it. It is about prediction generally, rather than being focused specifically on baseball or politics where he built his reputation. He also...
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Story Spreadsheets
Business school spreadsheets annoy me. I’m not anti-spreadsheet generally. Indeed, a good spreadsheet is a thing of beauty. What irritates me is the belief students have that a good spreadsheet is a...
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Marketing, Cash Flow and Shareholder Wealth
Marketers have traditionally been pretty poor at showing why marketing matters to shareholders. In my experience marketers often just assume that marketing is important. They then just expect everyone...
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Improving Measurement With Big Data
The data being used by managers is becoming increasing messy. Unstructured data lacks the nice organization of traditional data. Of course, the profusion of such unstructured data (text, videos,...
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Finding The Right Marketing Metrics
It is extremely challenging to get marketing metrics pieces published at top marketing journals. Indeed, a piece on finding the right marketing metrics isn’t a typical article. One challenge is that...
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